In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.

Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.

Why companies use digital marketing?

1. Internet Users: As per the internet usage stats, 40% of the world population is using the internet.
2. Mobile Phones: Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019.
3. Targeting the Audience: In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.
4. Low Cost and High ROI: Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

Digital Marketing Types

1. Search Engine Optimisation: SEO is the process of optimising your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include Website, Blogs or Info-graphics.
2. Content Marketing: CM denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include Blogs posts, Ebooks and whitepaper, info-graphics, online brochures and look-books.
3. Social Media Marketing: SMM promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, Instagram, linked In, Snap-chat, or google+.
4. Pay-Per-Click: PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include Paid ads on Facebook, Promoted Tweets on Twitter.
5. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.

Digital Marketing Strategies

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:

1. Setting a goal: Digital marketing is a great way for small businesses to prosper, but going into the method blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you recognise what to focus on.
2. Creating a Marketing Funnel: The most successful businesses have a good marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to once they become a lead, then put certain methods in place that may encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You’ll consider a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
3. Developing a call-to-action: A call-to-action (CTA) is a picture or text that prompts visitors to take action, like subscribe to a newsletter, read a webinar or request a product demo. CTAs should direct people to landing pages, wherever you'll collect visitors’ contact info in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your web site. This path, from a click on a CTA to a landing page, illustrates a lot of desired process of lead generation.
4. Creating an Effective Lead magnet: The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You’ll use the information you gather to interact with them more as they progress through your funnel.
5. Driving Traffic: There a variety of ways you can drive traffic to your website.

• Quality Content: Use content like blog posts, press releases and articles on authority websites. Insert links to various places on your web site inside this content to create your brand name through exposure and drive traffic to your website.
• Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
• Website Optimisation: Ensuring that your website is optimised and functioning at its best is essential. People don’t want to visit a website that doesn’t work properly.
• Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.

We have many different specialisations so you will have different options to start your career.

1. Digital marketing strategist
2. Digital marketing executive
3. SEO analyst
4. Social media specialist
5. Google AdWords specialist
6. Email marketing specialist
7. Web Analyst
8. Online reputation manager

In the age of smartphones, it is critical to ensure your business  grabs maximum eyeballs and in the most interesting manner possible. Toogit is the unique resource that enables an easiest options to hire a best content writer for your businesses. In-depth research, data mining, web marketing, copywriting, editing, and preparing summaries, etc, our top talented freelance content writers are always ready to deliver your needs.

Why Developers Write Horrible Documentation

Your developers love to solve problems, implement new features, and squash bugs. And, they are pretty brilliant at this. But, they hate writing. Most engineers can’t write a single coherent sentence, let alone a user manual.

That’s because writing and programming are two different skills. One requires abstract thinking and problem solving while the other requires great language skills, conciseness, and playfulness. Sure, both developers and writers share some skills like reasoning and problem solving but they manifest differently.

That’s not to say that all developers are bad writers. Some of them know how to create straightforward, well-organized sentences. For most of them, however, this task is a challenge, and they’ll do anything to escape the act of writing. So, even though your developers understand your product best and might seem like the perfect person to create user manuals, it’s actually better to work with a technical writer.

We know what you’re thinking

Professional writers can adapt everything from their tone to their writing style to the identity of your business. They conduct interviews with you and your employees to get a feel of the personality of your company. Niche expert writers often have hands-on experience in your industry so getting to the heart of complex topics isn’t something difficult.

Writers may specialize in an industry or by project type. Such as tech writers or those who only write direct mail pieces. Although writer portfolios may include a mix of project types, writers usually fall into one of these three categories:

Content writer: These non-advertising writers are skilled at writing blog posts, ebooks, and whitepapers.

Advertising writer: Many worked in ad agencies and are familiar with graphic-heavy projects, slogans, or mixed media campaigns.

Sales writer: They work on projects focused on conversions. Such as getting the click, call or purchase. Projects include product packaging to email campaigns and landing pages.

You can start finding the ideal freelance writer by…

Write a great Job Post to hire content writer

The goal of your job post is to help the right freelancer find you. You can do this by writing a strong project description, which is simpler than you might think.

Your job post just needs to answer these three questions: 

What do you need done? 

When do you need it? 

What are the start and end dates for your project? 

These details not only help you attract more skilled freelancers, you’ll also receive more accurate proposals.

Now that you posted your job and received a bundle of proposals, here’s how to quickly identify the most ideal top talent for your project.

1. compare freelancers

Narrow down your initial pain by filtering out these proposals & compare the selected proposals to judge which one is the well suited for your needs

2. Interview Them On Toogit Messenger

Once you narrow the shortlist down further, schedule a interview with them using Toogit Messenger. Many companies prefer video over phone because video lets you see their body language and hear their tone of voice. But sometime or in the writing case as you can view their skills on chat you never found this on other side. Ask questions that help you understand their process and passion for writing, and your project.

3. Test them with small assignment

Once you identified the finalists, consider giving each writer a small test assignment. 

4. Hire them on Toogit and Get started with Toogit’s unique project management tool. Toogit is a premium freelancing site with all the premium features to help you find the best candidates for your job and help complete the job.

How Content Writers Work

Content writers work with their clients in order to determine how to bring the greatest possible benefit to potential readers. This requires thoughtful conversations between writers and their clients, plus extensive research to locate the best possible information. Being able to understand business models and the client’s overall goals are also important, so superior communication is always a necessity.

Some content writers may handle more advanced tasks like preparing ad copy, technical writing, or explainer/video scripts. Others could have backgrounds in marketing, search optimization, journalism, business, or a number of other fields to make their services more comprehensive for their clients.

Considerations For Hiring A Content Writer

There are a wide range of professionals in the field of content writing with different levels of experience, so it’s important to have a clear understanding of the type of services you’re required. For instance, novice content writers may be suitable for writing things like blog posts and product descriptions. It may require a more senior content writer, however, to clearly articulate complex topics for the general public.

How To Choose A Best Content Writer

Since writing is the most important skill, you should look for well-written custom proposals that directly answer each of the questions posed in your job description. Also pay attention for any typos or poorly written sentences since it’s a direct reflection of the work you’ll likely receive. The same goes for any messages or emails exchanged during the selection process; top professionals will be quick to respond with excellent communication skills.

Additionally, remember that your brand has a distinct personality of its own—even if it hasn’t been actually defined yet. You want to find a writer who can capture the appropriate tone and create content that will resonate with your audience.

Finally, be sure to ask plenty of questions about the writer’s experience and familiarity with your industry. The more comfortable you feel with a writer during the hiring process, the better the overall experience will be in the long run.