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Vasanth K.GIS Engineer, India
$5 /hr
7 Years Exp.
0 Followers
Profile Summary ● Over 6+ years of mapping experience​ as a ​GIS analyst​ with highly motivated and leadership skills having bachelors of engineeri...Read More
I eat, sleep, and breathe technology, entrepreneurship, and building business models. With a foundation of sales and consulting, I've focused my...Read More
Rakesh C.Senior Software Engineer, Mauritius
$85 /hr
12 Years Exp.
0 Followers
I am a senior software engineer with more than 12 years of experience. Worked closely with other development team members to identify and remove so...Read More
I help startups, SMEs who wants to make their product ideas into reality. I am able to share my experience in product development, digital prototyping...Read More
Sarajit M.Web & App development , India
$15 /hr
5 Years Exp.
0 Followers
I have skills for Software Development, Customized Software Development, Web Development and Console based development using MS SQL Server Technologie...Read More
Hiral S.Web developer, United States
$9 /hr
4 Years Exp.
0 Followers
I am PHP developer having 4+ years of work experience in developing e-commerce site and developing backend for managing data of frontend (Content Man...Read More
Darshan Full Stack PHP & Open source Web Developer, India
$15 /hr
8 Years Exp.
0 Followers
PROFILE SUMMARY ----------------------------- => 8+ Years of experience in Application Development and Project Coordination => Exposure in...Read More
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Articles Related To Startup


If you’re a good marketer, and you’ve done your marketing planning, you recognize your content creation gets a little easier. To be a decent marketer, you actually do need to go through your business goals and objectives, realize your target market, and have a decent idea of a content strategy, with themes like lifestyles, products, and news. You’ll even build a monthly schedule with general concepts for what you’ll be posting about to best engage your follower.

If you are a marketer and in charge of running a company Facebook Page for a small startup or a large multinational corporation, one thing is just about the same, you can almost be sure that you can find your target audience on Facebook.

Why we need best content for Facebook? Well, Facebook has over 2.75 billion people that log in every month is reason enough. However, while your target audience is surely out there, reaching them is easier said than done, because not only do you have to keep an eye on things like trends and algorithm changes, but you also need to pay attention to the quality of the content you post on your company page.

Tips:

  1. Follow relevant industry blog: Finding inspiration on industry specific blogs is one of the most effective things you can do your company Facebook Page from a promoting standpoint. First, you'll be ready to find content that is both useful to your audience and relevant to what your company is doing. Second, those blogs are usually updated on an everyday basis with all the latest developments and news, which means that you can never miss out on anything important, and neither will your followers.
  2. Make use of customer feedback: Customer feedback is not only a great way to connect along with your audience and improve your customer service and the quality of your products, however it may also serve as a valuable source of inspiration. This involves reading about what your audience is talking regarding in the comment section on your Facebook Page, as well as their posts, checking your email on regular basis, and monitoring all the mentions your company has received on social media.
  3. Post a variety of content: On your Facebook page, you’ll want to share a variety of content like Blog post, Photos, Press Release and videos.
  4. Choose profile and cover images which are recognizable: Make sure that your cover image and profile picture are recognizable. As far as your profile picture is concerned, it will not only be displayed on your profile, but it will also be visible inside Facebook Search, and right next to each post and comment you make on Facebook.
  5. Get inspired by your competitors: Getting inspired by your competition without copying them and then doing it better than them is the best-case scenario. If your competitors are posting high-quality pictures of their product, you can improve upon that and post a picture featuring several of your products, and then invite your followers to interact by asking a specific question.
  6. Try selecting a monthly topic: One idea in makes an attempt to stay follower engaged is to select a unique topic for every month. Talk about and post links to sites that cover that topic. Having a different topic, you address every month demonstrates that you have a continuous online presence, making you appear much more interesting.
  7. Offer value: Your Facebook page is a great venue for updates on your business, but don’t get carried away. People don’t want or need an in-depth report on your latest company feature. Try including a regular weekly or monthly feature, such as a “discount of the week” with a special offer on a product or service. Let everyone know this is an ongoing feature, so they’ll come back next time as well.
  8. Avoid lengthy posts: You might realize each aspect of your business fascinating, but a long, rambling posts can never get likes, shares and comments you’re looking for. If you would like everyone read your posts, keep them short and sweet, usually between 100-250 characters.

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New companies and the entrepreneurial impulse are key elements of the U.S. economy, and perhaps part of the nation’s mythology in the American dream. The U.S. federal agency in 2002 counted around twenty three million companies and nearly twenty four million business “establishments” that generated, in total, nearly $23 billion in sales. That’s if they make it. In a 2006 article entitled, “The Seven Pitfalls of Business Failure,” economic expert Brian Head of the small Business Administration noted that 30% new businesses fail inside the first five years of operation. However with careful coming up with, establishing a new company is a successful and profitable undertaking.

Steps for registering a new company

Choose your Company Location

Your company location determines the taxes, zoning laws, and regulations your company will be subject to. You will need to form a strategic decision regarding which state, city, and neighborhood you select to begin your company in. Where you locate your company depends in part on the location of your target market, business partners, and your personal preferences. In addition, you should consider the costs, benefits, and restrictions of different government agencies.

Choose right Company/Business type

The decision to choosing the right business structure is very important because the type of business you decide on influences everything from daily operations, to taxes, to how much of your personal assets are at risk.

  • Sole proprietorship: A sole proprietorship is easy to form and gives you complete control of your business. You're automatically considered to be a sole proprietorship if you do business activities but don't register as any other kind of business. Sole proprietorship do not produce a separate business entity. This means your business assets and liabilities are not separate from your personal assets and liabilities. You can be held personally liable for the debts and obligations of the business. Sole proprietors can also be hard to raise money because you can't sell stock, and banks are hesitant to lend to sole proprietorship.
  • Partnership: Partnerships are the best structure for two or more people to possess a business together. There are two common forms of partnerships: limited partnerships (LP) and limited liability partnerships (LLP).
    • Limited partnerships have only one general partner with unlimited liability, and all other partners have limited liability. The partners with limited liability also tend to have limited control over the company, which is documented in a partnership agreement.
    • Limited liability partnerships are similar to limited partnerships, but give limited liability to every owner. An LLP protects every partner from debts against the partnership, they won't be responsible for the actions of other partners.
  • Limited liability Company (LLC): LLCs protect you from personal liability in most instances, your personal assets like your vehicle, house, and savings accounts won't be at risk in case your LLC faces bankruptcy or lawsuits. Profits and losses can get passed through to your personal income without facing corporate taxes. LLCs can be a good choice for medium- or higher-risk businesses, owners with significant personal assets they want to be protected, and owners who want to pay a lower tax rate than they would with a corporation.
  • Corporation: The incorporation process is more complicated than the other two options but will have many potential benefits for your on-line business. One of the most notable differences regarding this structure is that the corporation becomes a separate entity from you as the owner. This means you’re not in person financially liable for what happens to the corporation, and your personal assets are protected from the liabilities created by your shop. When your store grows and the liabilities you’re exposed to grow with it this is a huge benefit.

Choose your Company Name

You can find the right business name with creativity and market research. Once you’ve picked your name, you should protect it by registering it with the right agencies.

You’ll want to decide on a business name that reflects your brand identity and doesn’t clash with the types of goods and services you provide. Once you take decision on a name you prefer, you would like to protect it. There are four different ways to register your company name. Every way of registering your name serves a special purpose, and some may be legally required depending on your business structure and location.

  • Entity name protects you at state level
  • Trademark protects you at a federal level
  • Doing Business as (DBA) doesn’t give legal protection, but might be legally required
  • Domain name protects your business web site address

Each of those name registrations are legally independent. Most small businesses try to use an equivalent name for each kind of registration, but you’re not commonly required to.

Register your Company

Register your business to make it a distinct legal entity. How and where you need to register depends on your business structure and business location.

Your location and business structure determine how you’ll need to register your business. Verify those factors first, and registration becomes terribly easy. In some cases, you don’t need to register at all. If you conduct business as yourself using your legal name, you won’t need to register anywhere. But keep in mind, if you don’t register your business, you'll miss out on personal liability protection, legal benefits, and tax benefits.

Most businesses don't need to register with the federal government to become a legal entity, other than simply filing to get a federal tax ID. Small businesses sometimes register with the federal government for trademark protection or tax exempt status. If you would like to trademark your business, brand or product name, file with the United States Patent and Trademark office once you’ve formed your business. If you would like tax-exempt status for a noncommercial corporation, register your business as a tax-exempt entity with the IRS.

Get Employee Identity Number or State Tax ID

Getting an EIN number can help you identify your business entity. Most companies need this federal employee identification number to conduct business. An EIN is a nine-digit number that refers to only your business or non-profit entity. It is your business’s social security number. This number allows the IRS to identify your business and attach it to the correct business name for tax purposes. Just a unique business name is not enough.

Your employer identification number (EIN) is your federal tax ID. You need it to pay federal taxes, hire employees, open a bank account, and apply for business licenses and permits. You should do it right once you register your business. Your business desires a federal tax ID number if it does any of the following:

  • Pays employees
  • Operates as an organization of partnership
  • Files tax returns for employment, excise, or alcohol, tobacco, and firearms
  • Withholds taxes on income, other than wages, paid to a non-resident alien
  • Works with certain types of organizations

The need for a state tax ID number ties directly to whether your business must pay state taxes. Sometimes, you can use state tax ID numbers for other functions, like protection against identity theft for sole proprietors. Tax obligations differ at the state and local levels, so you'll need to check with your state's websites. To know whether you need a state tax ID, research and understand your state's laws regarding income taxes and employment taxes, the two most common forms of state taxes for small businesses.

Apply for Licenses

Most small businesses need a combination of licenses and permits from both federal and state agencies. The requirements and charges vary based on your business activities, location, and government rules.

The licenses and permits you need from the state, county, or city will depend on your business activities and business location. Your business license fees will vary. States tend to regulate a broader range of activities than the centralized. As an example, business activities that are commonly regulated domestically include auctions, construction, and dry cleaning, farming, plumbing, restaurants, retail, and vending machines.

Some licenses and permits expire after a set period of time. Keep close track of when you need to renew them it's usually easier to renew than it has to apply for a new one. You'll have to analysis your own state, county, and city regulations. Industry requirements usually vary by state.

Special Bank Account for your Company

Open a business account once you are ready to start accepting or spending money as your business. A business bank account helps you keep legally compliant and protected. It also provides benefits to your customers and employees. Most business bank accounts provide perks that don't come with a standard personal bank account.

  • Protection: Business banking offers limited personal liability protection by keeping your business funds separate from your personal funds. Merchant services also offer purchase protection for your customers and ensures that their personal information is secure.
  • Professionalism: Customers will be able to pay you with credit cards and make checks out to your business instead of directly to you.
  • Preparedness: Business banking usually comes with the option for a line of credit for the company. This can be used in the event of an emergency, or if your business needs new equipment.
  • Purchasing power: Credit card accounts can help your business make large startup purchases and help establish a credit history for your business.

Get Business Insurance

Business insurance coverage protects businesses from losses due to events that may occur during the normal course of business. There are many types of insurance for businesses including coverage for property damage, legal liability and employee-related risks. Companies evaluate their insurance needs based on potential risks, which can vary depending on the type of environment in which the company operates.

Business insurance protects you from the unexpected costs of running a business. Accidents, natural disasters, and lawsuits could run you out of business if you’re not protected with the right insurance.

Speak to insurance agents to find out what kinds of coverage makes sense for your business, and compare terms and prices to find the best deal for you. Here are six common kinds of business insurance types are:

  • General liability insurance
  • Product liability insurance
  • Professional liability insurance
  • Commercial property insurance
  • Home-based business insurance
  • Business owner’s policy

Picking the right company structure for your business is as important as any other business-related activity. The right business structure can allow your enterprise to control efficiently and meet your required business targets. In India, each business should register themselves as a part of the necessary legal compliance. Before we tend to learn how to register a company, let’s try and understand the types of business structures in India.

Types of business structure in India:

  1. One Person Company (OPC): It is the simplest way to start a company if there exists only 1 promoter or owner. It allows a sole-proprietor to hold on his work and still be a part of the company framework.
  2. Limited Liability Partnership (LLP): This kind of business structure was essentially formed to provide limited liability to its owners. To become a partner of LLP doesn’t involve a huge lengthy complicated method. It’s simple to form as well as simple to become a partner. In it, each partner has limited liability to the extent of capital contributed by them. They don’t have to suffer on behalf of its other partners.
  3. Private Limited Company: A Private Limited Company is that company which is owned privately by the individuals. It is more flexible and easy to form than a Public company. It can be formed with just 2 members and 2 directors. But there is a restriction in the maximum number of its partners which is restricted to 200. The number of shareholders is limited to 50 only. A Private company cannot invite public to apply for its shares. This kind of company is more preferred by investors because they can buy/sell stakes easily.
  4. Public Limited Company: A Public Limited Company is that company which is owned by public or in which the public can subscribe. The minimum number of directors is 3 and the minimum number of shareholders is 7. There is no limit on the maximum number of shareholders. The shareholders have limited liability to the extent of the face value of its shares and the premium respectively.

Steps for registration of new company

Obtain Director Identification Number

Director identification number is a unique number allotted by Central Government to any person assuming to be a director or existing director of company in India. Director identification number is 8 digit unique number which has a lifetime validity, details of director are maintained in database through this number.

Whenever a return, an application or any information associated with a corporation or company are going to be submitted under any law, the director signing such return, application or information will mention his Director Identification Number underneath his signature.

Procedure to obtain DIN: There are three different forms

1.      Spice Form (Application Of First Directors In Case Of New Companies): SPICe form is used by the first directors of new companies. The intended person who has not obtained DIN shall make an application through eForm SPICe. The documents which  need to be attached are

·         Proof of identity

·         Proof of address

2.      DIR-3 Form: Any person intending to become a director in an already existing company shall have to make an application in eForm DIR-3 for allotment of DIN.

·         Procedure to obtain DIR-3 Form: The form shall be mandatorily signed by the applicant and the same shall be verified digitally by a:

·   Company Secretary (who is fulltime employment of the company)

·   Managing director or manager.

·   Chief Executive Officer or Chief Financial Officer.

Two supporting documents need to be attached that is:

·   Photograph of the concerned applicant.

·   Proof of identity and Proof of residence.

3.      DIR-6 Form: DIR-6 Form is used by the directors when there are any changes in the particulars of the directors. The form shall be signed by the applicant and certified by a Chartered Accountant, Company Secretary, Cost accountant (whole time practice), Director of an existing company.

Obtain Digital Signature Certificate

A Digital Signature Certificate is a secure digital key that is issued by the certifying authorities for the purpose of validating and certifying the identity of the person holding this certificate. Digital Signatures make use of the general public key encryptions to create the signatures. A digital signature certificate (DSC) contains information concerning the user’s name, pin code, country, email address, date of issuance of certificate and name of the certifying authority.

A Digital Signature Certificate (DSC) explicitly associates the identity of an individual/device with a two keys - public and private keys. The certificate contains data about a user's identity (for example, their name, pincode, country, email address, the date the certificate was issued and also the name of the CA. These keys will not work in the absence of the other. They’re used by browsers and servers to encode and decode data concerning the identity of the certificate user.

The private key is stored on the user's computer hard disk or on an external device like a USB token. The user retains control of the private key; it will solely be used with the issued password. The public key is disseminated with the encrypted data. The authentication method fails if either one of these keys in not available or do not match. This means that the encrypted information cannot be decrypted and so, is inaccessible to unauthorized parties.

Procedure to obtain digital signature certificate

  1. Submission of DSC Application form duly filled in by the applicant. Any individual applying for a Digital Signature Certificate is required to fill an Application Form for online submission and verification of personal details by the certifying authority.
  2. Producing Photo ID proof
  3. Producing  Address proof
  4. To fill in the Application form the please log in to the website of the Certifying Authority.

Register a Company Name

Tips for naming your startup company:

  1. Avoid hard to spell, you don’t want potential customers getting confused concerning how to find your business on-line. You would like to avoid having to continually correct the misspelled version of your name. Keep it simple.
  2. Don’t pick a name that could be limiting as your business grows.
  3. Once you have determined a name you like, do a web search on the name. You will find that someone else is already using that business name.
  4. Use the most secure “.com” domain name for your business rather than alternatives such as .net, .org, .biz, or other possible domain extensions.
  5. You want the business name to convey something meaningful and positive related to your business.
  6. Make sure you are personally happy with the name.

To register your company, you will file your completed application online with the Indian government’s Registrar of Companies, or RoC. The RoC, which is under the jurisdiction of the Ministry of Corporate Affairs, oversees the incorporation of new companies and the administration of businesses under the statutory regulations of the Companies Act.

Check online to see if your choice of company name is available. Before you file your application to register your company, it’s a good idea to have your company names firmly in place to ensure the registration process isn’t hindered.

Get Certificate of Incorporation

A Certificate of Incorporation (COI) is a legal document that is issued by Ministry of Corporate Affairs (MCA) once a Company is successfully registered with them. The COI is a proof that the company is now registered with the Registrar of Companies (ROC).

COI issued consists of a date which depicts the date from which the company is deemed to be official registered. It can then commence its business and start working. Unlike sole proprietorship registration of private limited company is mandatory. It is the duty of the promoter to apply for a COI.

Obtain Permanent Account Number

Permanent Account number (PAN) refers to a ten-digit alphanumeric number, issued in the form of a laminated card, by the income tax Department in India. it is a must to have a PAN number for all those who file their income tax returns, because from 2005 onward, it has been made mandatory by the income tax Department to quote the PAN on return of income as well as on all correspondence with any income tax authority in the country.

Registration of GST

GST is the biggest tax reform in India, tremendously improving ease of doing business and increasing the taxpayer base in India by bringing in millions of small businesses in India. By abolishing and subsuming multiple taxes into a single system, tax complexities would be reduced while tax base is increased substantially. Under the new GST regime, all entities involved in buying or selling goods or providing services or both are required to register for GST. Entities without GST registration would not be allowed to collect GST from a customer or claim an input tax credit of GST paid and/or could be penalized. Further, registration under GST is mandatory once an entity crosses the minimum threshold turnover of starts a new business that is expected to cross the prescribed turnover.

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