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In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.

 

Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.

 

Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.

 

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.

Why companies use digital marketing?

  1. Internet Users: As per the internet usage stats, 40% of the world population is using the internet.
  2. Mobile Phones: Most of the users globally today use mobile phones for communication. As per a report 4.77 billion mobiles phone users globally, which will increase to 5.07 billion by 2019.
  3. Targeting the Audience: In traditional marketing strategies, it is very difficult to advertise to the target audience with specific demographics & details. Today with digital marketing we have so many customised & personalised methods to target the audience exclusively.
  4. Low Cost and High ROI: Most of the small and medium scale companies rely mostly on digital marketing strategies due to its low cost and high return on investment.

Digital Marketing Types

  1. Search Engine Optimisation: SEO is the process of optimising your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include Website, Blogs or Info-graphics.
  2. Content Marketing: CM denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include Blogs posts, Ebooks and whitepaper, info-graphics, online brochures and look-books.
  3. Social Media Marketing: SMM promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include Facebook, Twitter, Instagram, linked In, Snap-chat, or google+.
  4. Pay-Per-Click: PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google's search engine results pages at a price "per click" of the links you place. Other channels where you can use PPC include Paid ads on Facebook, Promoted Tweets on Twitter.
  5. Email Marketing: Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website.

Digital Marketing Strategies

Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:

  1. Setting a goal: Digital marketing is a great way for small businesses to prosper, but going into the method blindly can leave you with a jumbled mess. A lot of strategy and precision goes into digital marketing and having a goal helps you recognise what to focus on.
  2. Creating a Marketing Funnel: The most successful businesses have a good marketing funnel in place. A marketing funnel is when you map out a customer’s journey from when a customer is a complete stranger to once they become a lead, then put certain methods in place that may encourage them to move through this funnel. Things like lead magnets, calls to action, opt-ins and offers are all effective pieces of a funnel. You’ll consider a marketing funnel in four parts: Awareness, Interest, Desire, and Action.
  3. Developing a call-to-action: A call-to-action (CTA) is a picture or text that prompts visitors to take action, like subscribe to a newsletter, read a webinar or request a product demo. CTAs should direct people to landing pages, wherever you'll collect visitors’ contact info in exchange for a valuable marketing offer. In that sense, an effective CTA results in more leads and conversions for your web site. This path, from a click on a CTA to a landing page, illustrates a lot of desired process of lead generation.
  4. Creating an Effective Lead magnet: The idea behind a lead magnet is to trade information. You supply something like a free download of a white paper, but in order to complete the download the individual has to fill out a form that will provide you with more information about them. You’ll use the information you gather to interact with them more as they progress through your funnel.
  5. Driving Traffic: There a variety of ways you can drive traffic to your website.
  • Quality Content: Use content like blog posts, press releases and articles on authority websites. Insert links to various places on your web site inside this content to create your brand name through exposure and drive traffic to your website.
  • Keyword Strategy: Inserting related keywords into content will help your content and website show up in more search results, this leads to higher volumes of web traffic.
  • Website Optimisation: Ensuring that your website is optimised and functioning at its best is essential. People don’t want to visit a website that doesn’t work properly.
  • Social Media: Use engaging social media posts to attract more traffic to your site. Using pictures, video, and other relevant media will help your posts get more engagement.

 

We have many different specialisations so you will have different options to start your career.

  1. Digital marketing strategist
  2. Digital marketing executive
  3. SEO analyst
  4. Social media specialist
  5. Google AdWords specialist
  6. Email marketing specialist
  7. Web Analyst
  8. Online reputation manager

Something about Website Design

Every satisfied customer on every website starts in the hands of a experienced web designer. This professional has the ability to capture the client’s vision, bring the design elements to life, and ultimately create a website that appeals to consumers. This is not easy task since it involves both creative and technical abilities, so a top web designer is experienced in many different disciplines. 

Likewise, an in-demand website designer will also have insights into the business and marketing worlds to understand how a website can meet a client’s needs, convey their brand, and help embrace new customers online. This knowledge is used to maximize things like lead generation and overall engagement levels.

 

Web Design vs. Web Development In A Nutshell

In essence, web design refers to both the aesthetic portion of the website and it’s usability. Web designers use various design programs such as Adobe Photoshop to create the layout and other visual elements of the website. Web Developers on the other hand, take a website design and actually make a functioning website from it. Web developers use HTML, CSS, Javascript, PHP and other programming languages to bring to life the design files. 

 

Web Design – A Closer Look

Web designers must always begin by considering a client’s website objectives and then move on to an Information Architecture (IA) to set a website’s information hierarchy and help guide the design process. Next, web designers can start creating wireframes and finally move to the design stage. Web designers may use several basic design principles to achieve an aesthetically pleasing layout which also offers excellent user experience.

 

The Perfect Job Description to Find & Hire a Web Designer

 

Design Principles

Balance – It’s important for web designers to create a balanced layout. In web design we refer to heavy (large and dark colors) and light (small and lighter colors) elements. Using the correct proportion of each is critical to achieving a balanced website design.

 

Contrast– In color theory, contrasting colors are ones placed opposite one another on the color wheel (see also complementary colors). Web design offers a few other areas where contrast is applicable. Designers look at contrasting sizes, textures and shapes to define and draw attention to certain sections of the website.

 

Emphasis– We touched on this a bit when discussing contrast. Emphasis is a design principles founded in the intentional “highlighting” of certain important elements of the website layout. It’s important to note that if you emphasize everything on the page you end up emphasizing nothing. Imagine a page in a book where 80% of the content is highlighted in yellow…does anything really stand out? This is the time to take a look at that Information Architecture for direction.

 

Consistency – Also called repetition or rhythm, consistency is a critical web design principle. For example, clean and consistent navigation provides the best user experience for your website visitors.

 

Unity – Unity is the relationship between the various parts of the website layout and the composition as a whole. Based in the Gestalt theory, unity deals with how the human brain visually organizes information by grouping elements into categories.

 

 

Web Development – A Closer Look

Web developers, sometimes called programmers, take the design created and build a fully functioning website. To put it (very) simply, think of the design as a non-interactive “picture” of a website. Developers take that design and break it up into it’s components. They then either use just HTML or a more dynamic approach incorporating programming languages such as PHP to develop the various website pages. More advanced web developers may choose to utilize a Content Management System (CMS) like WordPress or Joomla in order to streamline development and allow clients an easy way to maintain and update their website.

Web developers may convert a static layout into a dynamic website by using image and content sliders, active states for links and buttons, and other interactive elements.

 

Defining your project and writing a perfect job description

It pays to do a little bit of homework before hiring a web designer since it can have a drastic effect on the overall price and the quality received. For example, a simple website without any large customizations can be launched with a pre-made theme at a minimal cost. This may not be suitable for websites anticipating lots of custom layouts and/or extensive traffic, so it’s good to know up front what type of designer will be required or if you’ll also need a developer.

 

Web Design Job Post Template

Take a look at an example web design project description. Keep in mind that many people use the term “job description,” but a full job description is only needed for employees. When attracting a freelancer as an independent contractor, you typically just need a requirement of work, job post, or any other document that describes the work to be done.

<Project Title>

Project Overview

ABC Company is looking for a web designer to create a custom theme for our e-commerce store. This project will be to create a responsive, mobile-friendly design.

Deliverables include:

Mock-ups for each page of e-commerce site (approximately 20 pages)

Custom navigation and HTML elements

Graphics integrated into two homepage carousels (12 images total)

Setup of online shopping basket

 

Deadline for deliverables:

All tasks must be completed by <date>.

 

This project requires the following skills:

Expertise working with <design software>, <mobile/responsive framework>, <Adobe Photoshop>, or <CMS template builder>

E-commerce experience is a plus

Understands responsive design

 

The work will also require a great view for detail and preliminary retail experience, preferably in the electronics/automation industry. We would like to begin this project no later than <date>, so we plan on hiring a candidate by the end of the week.

 

Analyzing Web Designer Profiles & Portfolios and Hiring Freelancer

After posting a detailed, well-thought-out project description that defines what you’ll need from your web designer, it’s time to start analyzing proposals. How do you select the top talented designer for your project?

 

Experience, Smartness & Work

When it comes to finding the top talented web designer, start by reviewing for portfolio samples that match your requirement. Be sure to ask freelancers about their experience with other facets of design as well, and consider the overall goal for the website being built. 

Finally, it’s important to verify that a web designer understands the brand in question and its overall goals online. A qualified professional will be able to give a list of any expected obstacles, plus estimate the amount of time the project will take and the total cost. Since complex website projects could require months to complete, a good working relationship is essential.

With the right freelance web designer, you can end up with a finished product that brings your vision to life. Just take the time to create a detailed project description, review each freelancer’s proposal and portfolio, and ask them a few web design interview questions to determine if they’re the right fit for the project.

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