In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used device globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.
Now a days, we frequently hear the term Digital marketing we all think that we reasonably understand what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital marketing landscape will actually offer, which is why, when it involves nailing it down, we either turn dumbfounded or get stuck. To come out of such scenarios, it is important to know different types of Digital marketing opportunities that are available to your business. According to Salesforce, 75th of Total marketing Budget will head to Digital marketing.
Digital marketing depends upon the kinds of audience interactions. It revolves around managing and harnessing of various types of Digital marketing Channels and many varieties of Digital marketing services.
Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels like search engines, social media, email, and their websites to connect with current and prospective customers.
Here is a list of five simple digital marketing strategies that any business owner can implement to help their business grow:
We have many different specialisations so you will have different options to start your career.
The importance of extracting information from the web is becoming increasingly loud and clear. Every few weeks, I realize myself in a situation where we need to extract information from the web to create a machine learning model. We have to pull or extract a large amount of information from websites and we would like to do it as quickly as possible. How would we do it without manually going to every web site and getting the data? Web Scraping simply makes this job easier and faster.
Web scraping is used to collect large information from websites. But why does someone have to collect such large data from websites? Let’s look at the applications of web scraping:
Web scraping is an automated method used to extract large amounts of data from websites. The data on the websites are unstructured. Web scraping helps collect these unstructured data and store it in a structured form. There are different ways to scrape websites such as online Services, APIs or writing your own code.
Features of Python which makes it more suitable for web scraping:
To extract data using web scraping with python, you need to follow these basic steps:
Example: Scraping a website to get product details
Pre-requisite:
#Let us import all the necessary libraries
from selenium import webdriver
from BeautifulSoup import BeautifulSoup
import pandas as pd
driver = webdriver.Chrome("/usr/lib/chromium-browser/chromedriver")
products=[] #List to store name of the product
prices=[] #List to store price of the product
ratings=[] #List to store rating of the product
driver.get("Product_URL")
content = driver.page_source
soup = BeautifulSoup(content)
for a in soup.findAll('a',href=True, attrs={'class':'.…'}):
name=a.find('div', attrs={'class': '….'})
price=a.find('div', attrs={'class':'….'})
rating=a.find('div', attrs={'class':'….'})
products.append(name.text)
ratings.append(rating.text)
df = pd.DataFrame({'Product Name':products,'Price':prices,'Rating':ratings})
df.to_csv('products.csv', index=False, encoding='utf-8')
To run the code, a file name “products.csv” is created and this file contains the extracted data.
A virtual assistant (VA) is a professional who provides administrative and support gigs. These can range from invoicing clients on a regular basis to managing a one-time project. Thanks to the wonders of email, instant messaging, conference calls, and video chat, your virtual assistant works remotely—he or she could be on the other side of the country, or even in another country—which means you don’t have to worry about finding additional office space.
Working from home, on your set schedule, from your own comfort, and earn more is not always as glamorous as it might seem. Becoming a Virtual Assistant it requires time and patience, along with some smart work.
Assuming that you are clear with the basics of Virtual Assistant profession and know about the resources to find a Virtual Assistant services, let’s move on to how you can be more effective working as a Virtual Assistant.
Being an top professional Virtual Assistant is not rocket science and could be mastered with a little effort and patience. Given the high competition for these jobs, you need to stand out from your competition to land higher paying services.
Before you go on your virtual assistant journey, It is mandatory to make sure that you possess all the basic skills required. An ideal and successful virtual assistant would be on par with the basic skill-set required.
So do you think you have a good hold on the basic skills? Let’s go through a few basic skills expected by each client. Develope these skills and get hired today:
Comfortable with using Windows / Mac.
More than 45 words per minute.
Know how to use Internet and emailing.
Know the basics of social media marketing.
Have a good time and resource management skills.
Have a good understanding of newsletter creation.
Smartness
Since 2007, virtual assistance has become a very in-demand field, and is seeing steady growth each year. With the numbers in mind, and the growing rate of business done online, it is no surprise that several virtual assistance companies have been born. These companies hire men and women from all across the world to work remotely and offer their clients the online support they need.
This is very good news for the brand new virtual assistant, because it means there are options for you to get a steady stream of work, steady paychecks, and professional support and training in the field. You can become a strong assistant very quickly, and then decide if you’d like to move up in the company or branch out on your own. Just be sure never to sign a non-compete agreement if you plan to eventually go it alone.
Learn about the basic ideas for the following term:
Customer Support
Processing Online Orders
Wordpress Maintainance
Keyword Research
Content Research
Email Management
A right tool-set is a power in the hands of VA to build a legacy out of nothing. Make sure you have got nothing but the best tools before you jump in the market to play a solid role of virtual assistant.
A phone (cell or landline)
A good computer/laptop that works perfectly.
At least two up to date browsers.
A good email client.
Skype or other chat software.
A good speed Internet connection.
A perfect reminder device which tells or update you about your upcoming challenges.
These are just the basic tools required, and most of the people would mostly satisfy the criteria.
No matter you work locally or remotely, nothing is going to work for you if you neglect the importance of a fixed schedule. Although virtual assistant allows you flexibility from your home office, that doesn’t mean you wake up suddenly at the wake of the night and start working.
Make a habit of working during the same hours of the day, every day. You don’t need a 9-5 schedule, but a schedule is a must to get the most out of your work. Make a schedule as per the times when you are at your best with least distractions and day in day out, work during the same hours.
If having a plan is good, having a plan B is a must. So, for every plan that you make, have an alternative plan ready to execute. Things might not always work out the way you planned them to, so having a backup plan will help you in the long run.
Build a strategy of how many hours you’re willing to work,
Where you’re going to work,
What about your taxes,
You should continue making a plan, and you will end up with more questions to be answered even before you accept your first service.
Deliver more: When was the last time you over delivered and your customer couldn’t stop singing your songs? For customers to sing your song you need to provide that rare high-quality service. So it’s always good to deliver more, surprise your customers and keep them happy.
Don’t always do everything to earn more and at least sometimes do for the love of it. I love making people happy and go the extra mile to deliver more than anyone expects. Go out of your way to leave a legacy in whatever you do. Make people remember you for what you’ve done rather than as a man who’s always bugging about the next paycheck.
In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio adve...
Read MoreThe importance of extracting information from the web is becoming increasingly loud and clear. Every few weeks, I realize myself in a situation where we need to extract information...
Read More
A virtual assistant (VA) is a professional who provides administrative and support gigs. These can range from invoicing clients on a regular basis to managing a one-time project. T...
Read More